SKIN-BEAUTY

UI & UX Designer

Skin Beauty, an expanding e-commerce platform specializing in skincare brands, has approached me to enhance the UX and visual experience of their website. Throughout this project, we focused on enhancing navigation, ensuring consistency across all devices, and consolidating similar tasks. Additionally, we revamped the user interface to create a more cohesive and user-friendly browsing experience for their customers.

Project Goal:

The primary objective of this project was to enhance the user experience by redesigning the navigation and search features. The focus was on streamlining the user journey and improving accessibility, ensuring a more seamless and enjoyable interaction with the platform.

Design Process

1. Simplified Navigation

Moved "Sign in" next to the cart for better visibility and to reduce cognitive load. This change can enhance user engagement, as users typically expect account-related actions to be close to the shopping cart.

2. Alignment and Consistency

Moved the "Contact Us" details to improve alignment and maintain consistency in the design.
Consistency in layout contributes to a more polished and professional appearance, making it easier for users to navigate.

3. Color Contrast

Adjusted the color scheme to improve contrast, ensuring that important messages from SKIN BEAUTY are easily noticeable.
Proper color contrast is crucial for accessibility and readability, especially for users with visual impairments.

Wireframes

1. Homepage

Adjusted the position of key elements, including "Contact" and "Account," to enhance alignment and consistency.
Improved color contrast to ensure clearer communication of SKIN BEAUTY's message.Changes aimed at reducing user confusion and optimizing visual appeal.

1. Product Page

Key Element Positioning: Modified the placement of critical elements such as "page number, filter, and Babor categories" to enhance user navigation, facilitating easier access to their preferred products.
Brand Banners: Revamped each brand banner for a more visually appealing and identifiable appearance.Implemented changes to enhance organization on the page, contributing to a cleaner and more user-friendly layout.
Consistency Across Brands: Maintained a consistent design approach across all brand banners to create a cohesive and harmonious visual experience for users.